Opinion: When people are looking for recipes and new foods and drinks to try, they no longer search through traditional recipe books and magazines.
Facebook users appear to have been feeling sleepy in February, as lodging and mattresses were among the Topics to Watch spotlighted by Facebook IQ.
Opinion: 2016 was the watershed year for social channel engagement, especially over messaging platforms like Facebook Messenger and Twitter. And 2017 promises to build on that momentum, delivering innovative solutions that simplify the customer-service process while building brand image and improving bottom lines.
In a new marketing campaign, Condé Nast is spotlighting the new voices and leaders from its younger brands.
Super Bowl LI and Valentine’s Day were Hot Topics on Facebook for the second consecutive month in February, and they were joined by the Grammy Awards, Black History Month and Mardi Gras.
Opinion: Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand's reputation on social networks will impact your customers' impression of it.
The ACLU and other groups have pushed for policy changes, and the network now says data can't be used as it has been in the past to survey activists and other groups.
Kerry Steib takes lessons from her time in marketing to bring together musicians and important causes and bring awareness to big issues.