Digital

6 Ways Food and Beverage Brands Can Maximize Their Influencer Marketing

Opinion: When people are looking for recipes and new foods and drinks to try, they no longer search through traditional recipe books and magazines.

It Was a Sleepy February on Facebook, as Lodging, Mattresses Were Topics to Watch

Facebook users appear to have been feeling sleepy in February, as lodging and mattresses were among the Topics to Watch spotlighted by Facebook IQ.

7 Steps for Better Social Customer Service in 2017

Opinion: 2016 was the watershed year for social channel engagement, especially over messaging platforms like Facebook Messenger and Twitter. And 2017 promises to build on that momentum, delivering innovative solutions that simplify the customer-service process while building brand image and improving bottom lines.

Condé Nast’s New Marketing Push Showcases Its Next Generation of Pioneers

In a new marketing campaign, Condé Nast is spotlighting the new voices and leaders from its younger brands.

February’s Hot Topics on Facebook Looked a Lot Like January’s Hot Topics on Facebook

Super Bowl LI and Valentine’s Day were Hot Topics on Facebook for the second consecutive month in February, and they were joined by the Grammy Awards, Black History Month and Mardi Gras.

4 Ways You’re Killing Your Brand’s Reputation on Social Media

Opinion: Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand's reputation on social networks will impact your customers' impression of it.

Willow Bay Is USC Annenberg School’s First Female Dean

Veteran journalist succeeds Ernest J. Wilson III.

How Virtual Reality and Social Media Are Helping Buzz Aldrin and NASA Educate the Masses

Tech-based messaging is breathing life into space travel.

Facebook Is Banning Developers From Using Its Data to Build Surveillance Tools

The ACLU and other groups have pushed for policy changes, and the network now says data can't be used as it has been in the past to survey activists and other groups.

How Spotify’s Director of Social Impact Is Connecting Music Lovers With Causes

Kerry Steib takes lessons from her time in marketing to bring together musicians and important causes and bring awareness to big issues.