Brand Marketing

How Delta’s Focus on Customer Experience Created a Powerhouse Brand

Atlanta-based Delta is thriving thanks to its stellar reputation with customers—and the fact that it takes care of its employees.

As Soda Consumption Declines, Here’s How Coca-Cola Is Reshaping Itself

Coca-Cola is plotting its future by growing other beverage categories and streamlining its global marketing.

Atlanta Mayor Kasim Reed Explains Why His City Aims to ‘Nurture Entrepreneurs’

The mayor on how the city attracts new talents and his thoughts on President Trump's negative tweets about the city.

Home Depot Stakes Its Claim on Construction Pros and Average Joes

Home Depot appeals to both construction pros and average consumers to stay atop the home improvement category.

TNT’s Animal Kingdom Activation Featured a Giant Wave-Riding Pool in Downtown Austin

The network's huge outdoor activation promoting Season 2 of the show brought California to Austin, Texas.

Data, Cloud and Omnichannel Marketing Dominate Discussion at Adweek’s Executive Lab

Nielsen Marketing Cloud's Mark Zagorski, Havas Media's North American president Shane Ankeney and Rishad Tobaccowala of Publicis Groupe share their viewpoints.

NCAA Mascots Raid the Refrigerator in LG’s New Campaign

The spots highlight LG's appliances, with a little help from some familiar furry friends.

HBO Built Fun, Intricate Escape Rooms at SXSW for Veep, Silicon Valley and Game of Thrones

Network challenges fans to find their way out.

Why Barbie Wants to Show Dads Playing Dolls With Their Daughters

After introducing a diverse new array of dolls, Mattel and BBDO are working to shift consumers' perceptions about Barbie's cultural relevance.

Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show

Attention getting activation for 'Stripped'