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What Can the Evolution of TV Teach Us About the Future of Advertising?

Since the invention of television, the TV business and TV technology have evolved with increasing speed. There have been a few exceptions to this pace of change, and the question of the moment is whether programmatic TV will be one of them. First, a little context.

The Process of Buying TV Ads Is About to Undergo a Huge Shift

Binge and TV are not words that could have gone together 20 years ago. Today, streaming services such as Amazon Instant, Netflix and Roku have made TV binges part of our daily lives.