How to Put Music in Your Marketing Mix…the Right Way

Sure, it’s cool to get a big-name musical act to perform at your corporate event. But it’s much more effective to assemble a custom, one-off branded entertainment event that leaves […]

Why Doesn’t Your Brand Have Its Own E-Store?

It’s no secret that shopping behavior has changed and online channels have taken over. What might surprise you is how dominant e-commerce has become. Just look at what happened during […]

Five Ways to Get the Most from Your Creative Teams

Today’s marketing organizations have become content machines. With brands interacting with their customers across more and more channels, marketers are pressed to produce more and more content at an ever-faster […]

Stop Being Confused by Cross-Platform Analytics

How do you maximize the ROI … on your ROI analysis? Every cross-platform provider builds up their best-in-class data and analytics, but many marketers feel they’re falling short. A new […]

The Bold New World of Micro-Video

Get ready for micro-video. With more and more consumers turning mobile devices into video viewing platforms, attention spans are dissolving. There’s a greater demand than ever for video content that […]

Here’s What Makes Emerging Mobile Markets Different

If you’re looking to find growth opportunities for mobile advertising, your focus should be on emerging market countries. Nations like India, Indonesia, Brazil and Mexico—where there is high gross domestic […]

What Location Intelligence Can Tell You During Movie Awards Season

With awards season in full swing, movie lovers are flocking to cinemas to catch the performances that could bring home a statuette. But what are they doing when they’re not […]

How Bad Data Can Blindside Your Marketing Analytics

Big data, in and of itself, is nothing special. Everyone and anyone can collect and aggregate data. But that doesn’t mean it’s providing value. The challenge is twofold: first, ensuring […]

This Is How Brands Find NFL Players Who Share Their Interests

For brands looking to take advantage of the NFL’s sponsorship opportunities, the varied and colorful off-the-field interests and talents of NFL players may be just as important.