Kerry Steib takes lessons from her time in marketing to bring together musicians and important causes and bring awareness to big issues.
Consultancies and Agencies Issue 2017
The medium has existed for 20 years, but podcasts are just now being recognized for their powerful storytelling and massive fan bases.
Whether it’s immediately obvious or not, artificial intelligence is playing a significant role in creating ads.
After introducing a diverse new array of dolls, Mattel and BBDO are working to shift consumers' perceptions about Barbie's cultural relevance.
Marketers using sophisticated marketing services are seeing greater returns on investment and reaping big revenues.
With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations and their bottom lines.