Events

Build a Data-Centric Organization: Preparing for the Next Generation of Audience Marketing

Available On-Demand (Originally Broadcast November 17, 2016)
The volume of audience data has grown exponentially over the past few years, but the organizations that use it haven't evolved nearly as much. Consulting firm Winterberry Group will share the results of its research on building a data-centric organization.

B2B’s Programmatic Inflection Point: How Data-Driven Ads Are Changing Business Targeting

Available On-Demand (Originally Broadcast November 3, 2016)
While programmatic has become the de facto standard for consumer brand advertising, its use in B2B marketing is still being defined. Dun & Bradstreet will showcase exclusive findings from a survey of B2B advertisers and examine why B2B programmatic is at an important inflection point.

The Hidden Costs of a Broken Creative Process: Stop Wasting Your Time and Money

Available On-Demand (Originally Broadcast October 25, 2016)
Have you ever stopped to consider how much time and money is wasted by a broken creative process? Find out ways to get teams aligned to make your creative collaboration as efficient as your well-negotiated media plan.

Pinterest for the Holidays and Beyond: How Social Discovery Drives the End-to-End Shopping Experience

Available On-Demand (Originally Broadcast October 27, 2016)
Is your digital advertising strategy ready to make the most of the holiday shopping season? If so, Pinterest should be at the top of your list. Find out why people on Pinterest spend 2X more during the holidays, along with best practices on how to use its ad targeting.