The volume of audience data has grown exponentially over the past few years, but the organizations that use it haven't evolved nearly as much. Consulting firm Winterberry Group will share the results of its research on building a data-centric organization.
While programmatic has become the de facto standard for consumer brand advertising, its use in B2B marketing is still being defined. Dun & Bradstreet will showcase exclusive findings from a survey of B2B advertisers and examine why B2B programmatic is at an important inflection point.
Have you ever stopped to consider how much time and money is wasted by a broken creative process? Find out ways to get teams aligned to make your creative collaboration as efficient as your well-negotiated media plan.
Is your digital advertising strategy ready to make the most of the holiday shopping season? If so, Pinterest should be at the top of your list. Find out why people on Pinterest spend 2X more during the holidays, along with best practices on how to use its ad targeting.