Social Tools Empower Precision Marketing: How Britvic Uncovers Audience Needs

Available On-Demand (Originally Broadcast January 24, 2017)
When major European beverage brand, Britvic introduced its new children's juice in the U.S., it worked with its agency Critical Mass/Zócalo to use precision marketing galvanized by social listening tools and analytics. Find out first-hand how they did it.

What Influences Conversions? The Why Before (and After) the Buy

Available On-Demand (Originally Broadcast January 26, 2017)
There are many factors that influence consumers as they zigzag between devices, platforms and locations to discover products and services and make purchase decisions. Get the results from a recent study on search behavior by YP and Thrive Analytics on the why before the buy.

Stop Worrying About Cord Cutters: TV with the Precision of Digital

Available On-Demand (Originally Broadcast January 31, 2017)
Cord cutters have been a major concern for advertisers who need to leverage television's scale. But shifting viewing patterns are a reality and its time to put that anxiety to rest. The solution: Focus on cross-device identity to bring the precision of digital to your TV buys.

Master Mobile App Engagement: Best Practices Across the App Lifecycle

Tuesday, March 14, 2017, 1 PM ET | 10 AM PT
With apps representing a growing chunk of mobile ad spend, now is the time to master app marketing. That means going beyond app development to driving installs, retaining users and—most importantly—keeping people engaged with your app. Get tips and best practices for mastering the mobile app lifecycle.

Data-Driven Creative: How to Leverage Social Data in Your Campaign Strategy

Available On-Demand (Originally Broadcast March 2, 2017)
Data is changing how today’s top agencies approach creative. They’re mining insights to gain a deeper understanding of consumers and to optimize campaigns to ensure they resonate with the target audience. Hear how Saatchi and Saatchi UK uses social data to inform their creative strategy.

Build Your Customer Graph: A Complete View Across Every Single Touchpoint

Tuesday, March 21, 2017, 1 PM ET | 10 AM PT
Marketers must be able to harness the abundance of data available to them to build a customer graph that creates a complete 3-D picture of their consumers. With this view, marketers will understand how specifically they are interacting with their customers (and which types of customers) anytime, anywhere, on any device.

Get Your Video Advertising Ready for Prime Time: What’s Working, What’s Not and Why

Thursday, March 9, 2017, 1 PM ET | 10 AM PT
In video advertising, actionable metrics and proving value are critical in order to understand its role in the media mix. Experts at Starcom, DoubleVerify and Turn will lay out the top three actions advertisers can take to prove the value of their video ad spend.

Rule the Video-Driven World: A Practical Guide to Powerful Content

Available On-Demand (Originally Broadcast November 1, 2016)
If your brand isn't certain about how to best use video, you're missing out on significant customer engagement. Get a practical approach to preparing your business for a video-driven world, from creating your strategy and locating collaborators, to delivering your message and measuring results.

Capture the Cross-Device Shopper: Take a Strategic Approach to the Holiday Season

Available On-Demand (Originally Broadcast November 10, 2016)
In the process of buying a single present, your target customers will reach for multiple devices to research products, compare prices and even complete their purchase. Now is the time to take a strategic approach to reaching these cross-device shoppers.

Maximize Mobile Conversions: How Under Armour and American Apparel Turn Users Into Customers

Available On-Demand (Originally Broadcast November 15, 2016)
If your company isn't delivering a mobile experience that converts, you're leaving money on the table and pushing consumers to mobile-optimized competitors. Hear directly from Under Armour and American Apparel about how they convert mobile users into paying customers.