Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. Join analyst and author Rebecca Lieb for an in-depth look at where the customer journey is heading in 2017.
Tools like web tracking, online forms, dynamic content and smart email automation make it possible for marketers to take control of data overload. Hear how top brands surface and combine multiple data points to create high-converting campaigns for every step of the customer lifecycle.
The shift towards more social photo sharing provides an enormous opportunity for brands to better understand campaign performance, audience interests and influencer identification, but only if you're able to interpret the data from those billions of images. Don't miss out on this huge chunk of the social conversation.
You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Learn more about how consumers engage with mobile video ads and how advertisers can get greater value from their campaigns.
A new creative campaign can be an emotional rollercoaster. But with a few simple changes to your creative process, you can move projects faster and without frustration. Get best practices for how teams can spend more time on the creative output, and less time on the process.
Expedia Media Solutions wanted to shed light on the complex purchase patterns of bleisure travelers--people who travel for both business and leisure. Incisive digital tracking, combined with traditional surveys, was used to tackle the issue, and the learnings can be applied to categories beyond travel.
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20 percent of marketing spend while driving better campaign conversions. The rewards are high, but so are the risks. Hear best practices from major brands centralizing their analytics strategy.
The challenge: Audience targeting available on digital platforms doesn't translate to television advertising. Hear how advertisers can overcome this obstacle and inform their linear TV buys with behavioral online data.
Live streaming (via Facebook Live, Periscope, Twitch, Snapchat and the like) is transforming the way real-time content is broadcast, shared and consumed, especially on social media. Hear about best practices that marketers can put into action for their live-streaming efforts.