The 10 Most Viral Empowering Ads for Women on YouTube in 2016

A special Ads Leaderboard from Google and Adweek

To celebration International Women’s Day, Google and Adweek present a special edition of the YouTube Ads Leaderboard devoted to the most-watched YouTube ads among women in 2016 with an empowering message.

There are several familiar women-focused brands on the list, from Procter & Gamble (the Always and Secret brands, as well as the corporate parent) to Unilever’s Dove and Vaseline brands. Several of the ads, however, connected with women and men—including Nike, Pokemon, and Momondo—showing that empowering messages connect with audiences at large.

See the top spots below.

And check out the Think With Google site, where Kate Stanford, director of YouTube ads marketing, talks more about what women watch on YouTube.

 

10. Secret – Ladies’ Room | #StressTest

Creative Agency: Wieden+Kennedy
Media: Wieden+Kennedy
Views: 6,497,380

 

9. Vaseline – The Vaseline Healing Project & Viola Davis Help Heal Skin Worldwide

Creative Agency: BBH
Media: Mindshare
Views: 6,806,571

 

8. Dove – Beauty on your own terms

Creative Agency: Razorfish
Media: Mindshare
Views: 12,831,643

 

7. Momondo – The DNA Journey

Creative Agency: &Co
Media: none (in-house team)
Views: 15,318,677

 

6. Always – #LikeAGirl – Girl Emojis

Creative Agency: Leo Burnett
Media: Starcom Mediavest Group
Views: 18,868,446

 

5. Procter & Gamble – Thank You, Mom – Strong

Creative Agency: Wieden+Kennedy
Media: Hearts & Science
Views: 22,300,155

 

4. Nike – Unlimited Future

Creative Agency: Wieden+Kennedy
Media: Mindshare, Razorfish, Wieden+Kennedy
Views: 25,067,653

 

3. Pokemon – #Pokemon20 Super Bowl Commercial

Creative Agency: Omelet
Media: MediaCom
Views: 25,368,737

 

2. Always – #LikeAGirl – Keep Playing

Creative Agency: Leo Burnett
Media: Starcom Mediavest Group, Hearts & Science
Views: 27,829,354

 

1. Nike – Unlimited You

Creative Agency: Wieden+Kennedy
Media: Mindshare, Razorfish, Wieden+Kennedy
Views: 37,872,384