Droga5’s ad for The New York Times that aired on theAcademy Awards is making waves—even the 45th president of the United States noticed it—so of course the late-night comedians have to use it as material. Enter Stephen Colbert’s The Late Show on CBS.
Using the exact style of “The Truth Is Hard,” Colbert’s 30-second parody swaps out truth for one-liners:
It’s an easy gag but a fun one. And The Late Show is, in fact, promoting something with the fake ad: It wants people to tune in after President Trump speaks to Congress on Tuesday night.
For what it’s worth, Droga5 declined to comment.