Cup Noodles tries a new beat for the next generation, doing a tie-in with a musical genre known for drawing the fresh-faced crowd.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. A writer and editor with the magazine since 2006, Robert is also the author of two nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance" and "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence."
The brand signed up these style-conscious guys with huge social followings to create 'Instagroom' videos to walk guys through the uncharted realm of hair care.
A wild card in the marketing of the apartments will be the cachet of the hotel’s brand name and all it conjures, but will it be enough to lure buyers?
The inaugural cruise of the new O Adventure will count Winfrey herself as a passenger, kicking off a new partnership between O magazine and Holland America.
To celebrate its 222nd year of distilling, Cuervo unveiled a limited-edition collection of tequila bottles designed by artist Ricardo Cavolo and a clothing collection by Carlos Campos.
So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame.
The Road Through Warroad: Hockeytown USA is a full-length show produced by Cannonball, Enterprise’s creative agency of record.
In the past few years, a number of long-established names have been quietly developing new restaurant concepts in an apparent effort to get millennial diners in the door.