Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. A writer and editor with the magazine since 2006, Robert is also the author of two nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance" and "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence."

How EDM Sensation Cash Cash Ended Up Partnering With a 59-Year-Old Instant Ramen Brand

Cup Noodles tries a new beat for the next generation, doing a tie-in with a musical genre known for drawing the fresh-faced crowd.

Axe Turned 30 Influencer Dudes Loose on Instagram Hoping to Get Young Men to Use Hair Products

The brand signed up these style-conscious guys with huge social followings to create 'Instagroom' videos to walk guys through the uncharted realm of hair care.

What’s in a Legendary Name? The Waldorf Astoria Is About to Find Out as It Transitions to Condos

A wild card in the marketing of the apartments will be the cachet of the hotel’s brand name and all it conjures, but will it be enough to lure buyers?

How a Rogue McDonald’s Franchisee Invented the Big Mac and Changed Fast Food Forever

How the Big Mac became the McDonald's behemoth.

Fed Up With Photo Shoots, Oprah Is Going to Sea With a Couple Thousand Vacationers

The inaugural cruise of the new O Adventure will count Winfrey herself as a passenger, kicking off a new partnership between O magazine and Holland America.

Can a Pair of Latin Artists Help 222-Year-Old Cuervo Look a Little Younger?

To celebrate its 222nd year of distilling, Cuervo unveiled a limited-edition collection of tequila bottles designed by artist Ricardo Cavolo and a clothing collection by Carlos Campos.

The iPad Might Not Have Changed the World, but It Could Save Retail

So maybe the iPad didn’t change the way we live—but changing how we shop? That’s not a bad claim to fame.

After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means

Explaining the evolved meaning of 'off the wall' is the subject of Vans’ newest campaign.

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

The Road Through Warroad: Hockeytown USA is a full-length show produced by Cannonball, Enterprise’s creative agency of record.

Why America’s Aging Casual-Dining Chains Are Quietly Building Fast-Casual Restaurants

In the past few years, a number of long-established names have been quietly developing new restaurant concepts in an apparent effort to get millennial diners in the door.