Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek, where he specializes in covering agencies, brands and industry trends. He is editor of Adweek's AgencySpy blog and Industry Bulletin.

Mazda’s Dedicated Ad Agency Names a New Creative Chief

Saatchi & Saatchi Los Angeles veteran replaces Harvey Marco, who left the dedicated shop last fall after 6 years.

Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them

The election of Donald Trump didn’t just shake up the number-crunchers; it affected agencies and their clients, too.

Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years

The chain replaced its CMO in the middle of the review.

Death of an Ogilvy Philippines Employee Sparks Renewed Debate Over Work-Life Balance at Agencies

Some spoke out on social media about the need for healthy working conditions in the industry after the brand strategist's death.

TBWA Acquires a Majority Share in Independent London Agency Lucky Generals

Agency principals Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will retain their positions along with a significant minority share in the business.

This 22-Year-Old Has Been Trolling Donald Trump All Week via Sweden’s Official Twitter Account

Max Karlsson uses @Sweden for a political protest.

Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative

Former Apple creative director and agency veteran Andrew McKechnie will run the in-house agency.

Apple Shifts Global Marketing Strategy, Restructures Its Relationship With TBWA\Media Arts Lab

The world's most valuable company will be producing more social-first work targeting local audiences.

The Man Behind Gatorade’s Ads Will Lead Creative at TBWA\Chiat\Day Los Angeles

Former ecd Renato Fernandez has run the beverage giant's global account since 2015.

Kids Don’t Appreciate Romantic Love Just Yet in This Adorable Ad for Valentine’s Day

The Montreal-based company "has been tormenting kids for a few years now" with its uniquely bitter taste.