When Snapchat users viewed a brand's story, they watched the entire story nearly 88 percent of the time.
Lauren Johnson is a technology staff writer for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
The campaign is the third time the brand has created a sponsored lens in the 15 months Snapchat has been pitching them to advertisers.
With 6,000 episodes and 650 million downloads, HowStuffWorks is making podcast advertising more programmatic.
These 12 brands, whether Super Bowl advertisers or not, are using the social platforms for everything from extra video to teasing TV spots.
With Snap Inc. becoming a public company, some tech industry insiders have questions about user growth and revenue.
After more than year of talking about dipping into search advertising from Google, Pinterest is going all-in on search ads—with a few big differences.
Executives from major tech brands are releasing statements and protesting Trump's executive order on immigration.