Lauren Johnson

Lauren Johnson

Lauren Johnson is a technology staff writer for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Snapchat Users Are Very Likely to Watch a Brand’s Entire Story, Report Shows

When Snapchat users viewed a brand's story, they watched the entire story nearly 88 percent of the time.

L’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day

The campaign is the third time the brand has created a sponsored lens in the 15 months Snapchat has been pitching them to advertisers.

HowStuffWorks Is Equipping 6,000 Podcast Episodes With Real-Time Audio Ads

With 6,000 episodes and 650 million downloads, HowStuffWorks is making podcast advertising more programmatic.

How Brands Are Using Instagram and Snapchat for Their Super Bowl Campaigns

These 12 brands, whether Super Bowl advertisers or not, are using the social platforms for everything from extra video to teasing TV spots.

As Snap Prepares to Go Public, Will Facebook Steal Its Massive Momentum?

With Snap Inc. becoming a public company, some tech industry insiders have questions about user growth and revenue.

7 Snap Stats You Need to Know From the White-Hot App’s IPO Filing

Snap Inc. has filed its buzzy initial public offering.

7 Snapchat Accounts Worth Following During the Super Bowl

Lady Gaga, Honda and Sports Illustrated are a few brands 'Snappin' for the Super Bowl.

The New York Times Is the Latest Publisher to Join Snapchat Discover

The Grey Lady is joining Snapchat, sharing a daily roundup of stories on weekdays.

Pinterest Opens Full-Fledged Search Targeting to Compete With Google

After more than year of talking about dipping into search advertising from Google, Pinterest is going all-in on search ads—with a few big differences.

Tech Companies Push Back Against Trump’s Immigration Order With Protests, Lawsuits

Executives from major tech brands are releasing statements and protesting Trump's executive order on immigration.