The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue for the year was still up 0.9 percent to $140.2 billion, according to a new report
Kristina Monllos is a staff writer for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."
In what may actually be a decent metaphor for dating, a sweaty, red-faced bro who calls himself the L.A. Beast elected to keep chugging a gallon of hot sauce, even after he'd clearly had enough, until his body turned on him and rejected all the habañero-flavored Tabasco he'd just chugged. And it's an ad for a dating app?
A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair.
Wieden + Kennedy's first campaign for Gap is set to launch in September, following the retailer's hiring of the agency this week. The shop will handle global creative responsibilities—a role previously held by Ogilvy & Mather until Gap parted ways with the agency in late 2012. Gap had been working with Peterson Milla Hooks on a project basis.
New York-based DiMassimo Goldstein made changes to its leadership team, naming Tom Christmann its new chief creative officer. He took the reigns from Mark DiMassimo, who served as the agency’s CCO since its inception in 1996. DiMassimo will continue to serve as the agency’s creative leader and chief executive officer.
Ashley Furniture is looking for a new creative and media agency. The Arcadia, Wis.-based chain’s search is in the early stages and the national retailer is offering up $50 million of its annual media spending, according to sources.