After introducing a diverse new array of dolls, Mattel and BBDO are working to shift consumers' perceptions about Barbie's cultural relevance.
Kristina Monllos is a staff writer for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."
With the help of producer Dan Lin, CEO of Lin Pictures, Lego has built a successful movie franchise that has boosted brand growth.
Keds and Refinery29 are celebrating International Women's Day with a partnership that includes a discussion with Girls' actress Alison Williams.
For The Electric Factory Group, the point isn’t to prove that posters work but that the staff can rethink traditional approaches to any medium.
On March 6, the company will launch its newest flavor, Best Damn Cream Soda, and a new branding campaign from Droga5 coincides with that release.
Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders, stars of the best picture winner, also star in the brand’s latest ads.