Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Why One Agency Network Is Pledging to Donate Up to $1 Million Each Year to Nonprofits

Agency network Project Worldwide launched the ambitious charitable giving program and will match employees' donations of up to $5,000 per year.

The Wall Street Journal Tackles Fake News in New Campaign

A look inside what it takes to report a big story.

This Agency Dropped an App on International Women’s Day That Detects When Men Interrupt Women

BETC Sao Paulo's Woman Interrupted helps men realize when they're cutting women off and shows women how pervasive the problem is for them.

DDB Changes Its Name for the Day to DDB&R in Honor of Its First Female Copywriter

A salute to Phyllis Robinson.

How Agencies Everywhere Are Supporting ‘A Day Without a Woman’

How agencies plan to take part in A Day Without A Woman activities.

Old Navy Launches ‘Hi, Fashion’ Campaign as It Moves Away From Celebrity Ads

CMO Jamie Gersch explains the new direction.

This Empowering Ad From United Colors of Benetton Encourages Women to Take Their Half

United Colors of Benetton has an incredible message to share with the world for Wednesday’s International Women’s Day. It’s asking women all over the world to unite and fight to […]

How an Agency Is Helping This College Student’s Nonprofit Talk About Periods

Swift is helping this 19-year-old educate the country about periods.

Chase’s New Campaign Explores a Wonderfully Delicious Doughnut Creation

The story behind New York's The Ripple.

Deutsch Promotes Rachel Mercer to Head of Digital Strategy and Invention

Mercer, who just joined the New York team in May 2016, was key in helping the agency win social and digital work for Busch.