Jason Lynch

Jason Lynch

Jason Lynch is Adweek's television beat writer, covering trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV Editor for People magazine, he has been covering the TV and movie industries for more than a decade.

For This Year’s Upfront, Game Show Network Wants Its Viewers to Become Contestants Themselves

GSN is introducing more interactive content this year, to encourage viewers to play along.

John Oliver Will Try to Teach Trump About Healthcare With Another Ad During Fox & Friends

The comedian's faux “Catheter Cowboy” returns to discuss the American Health Care Act in a new ad.

HBO Made Fans Watch Ice Melt for 69 Minutes to Find Out When Season 7 of Game of Thrones Premieres

The Facebook Live stream was interrupted twice, but 162,000 users stuck around for the reveal, July 16.

Celebrity Marionettes and Comedian Gabriel Iglesias Will Take Center Stage at Fuse Media’s Upfront

The network is up 55% year over year in its target millennial demo.

The Americans Has the Best Key Art of Any TV Show. We Asked FX to Walk Us Through All 5 Seasons

The network is staying the course with this year's campaign, even as its '80s Cold War spy drama becomes strikingly current.

CBS Is the First Network to Share Some (but Not All) of Nielsen’s Total Content Ratings Data for Its Shows

While linear viewing jumped 54 percent in the new live-plus-35 ratings, digital numbers aren't yet included in the new metric.

FX Gets Nostalgic to Promote the Bette Davis-Joan Crawford Series ‘Feud’

The network's Technicolor-inspired campaign also educates younger audiences about the Hollywood icons.

At Its Upfront Event, Nickelodeon Touts Global Branding Opportunities Outside of TV

The network showcased opportunities outside of its linear and digital platforms.

NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees

The company unveiled its data-centric Audience Symphony platform, which will be available for the upfront and scatter markets.

Now That It’s Done Selling Its Shows to Netflix, Scripps Is Focusing on the Power of Live Viewing

The company is looking to "protect the advertising model" heading into the upfronts for all six of its networks, all of which had ratings growth in 2016.