GSN is introducing more interactive content this year, to encourage viewers to play along.
Jason Lynch is Adweek's television beat writer, covering trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV Editor for People magazine, he has been covering the TV and movie industries for more than a decade.
The Facebook Live stream was interrupted twice, but 162,000 users stuck around for the reveal, July 16.
The network is staying the course with this year's campaign, even as its '80s Cold War spy drama becomes strikingly current.
While linear viewing jumped 54 percent in the new live-plus-35 ratings, digital numbers aren't yet included in the new metric.
The network's Technicolor-inspired campaign also educates younger audiences about the Hollywood icons.
The company unveiled its data-centric Audience Symphony platform, which will be available for the upfront and scatter markets.
The company is looking to "protect the advertising model" heading into the upfronts for all six of its networks, all of which had ratings growth in 2016.