With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations and their bottom lines.
Emma Bazilian is a senior editor for Adweek, where she specializes in covering the publishing industry, media influencers, luxury brands and more.
The growing media brand is launching a new project about immigration reform and connecting readers with different viewpoints.
When it comes to advertising, Gen Y is surprisingly receptive to old-school TV spots and telemarketing.
There are compelling differences when consumers go to various video platforms to watch product reviews.
The 41-year-old bimonthly beat out The New Yorker, Cosmopolitan, The California Sunday Magazine and New York magazine.
The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers."
Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health