David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads

The billboard uses both crowd detection and facial recognition software.

Cougar Life’s Rebrand Tells Women That Dating Younger Men Is Grrreat!

They'll make you "feel sexy and alive."

Green Mountain Takes a Caffeinated Approach to Storytelling in Fast-Talkin’ Ads From Havas

Now, that's perky stuff.

These Agency Creatives Found a Way to Turn Trump’s Words Into Messages of Love

Just in time for Valentine’s Day, we can all bask in President Trump’s love. Yes, love. For those who believe he spews only hate, the Trump With Love site may […]

Who Needs Puppies? Annie’s Homegrown Is Staging a Bunny Bowl for Super Bowl Week

You'll see 10 bunnies scampering around in a mini-football-stadium-type set for a full hour.

These Doggie Dental Chews Promise to Keep Your Pooch From Getting ‘British Teeth’

"Our forefathers didn't fight for independence for our dogs to have terrible teeth," says a Yank veterinarian in a new ad, as he flashes his pearly whites.

Jack Dorsey’s Square Tells the Timely, Inspiring Story of a Syrian Refugee’s Success

"We're going to keep the American dream going, because this country is for everybody," Yassin Terou says in Square's poignant new work.

Will Febreze’s First-Ever Super Bowl Ad Pass the Smell Test?

Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.

Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play

From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry.  So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios. 

Duracell Pushes the Idea of Trust in Its First Offbeat Ads From W+K

When you're hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes and broken dreams.