Tech-based messaging is breathing life into space travel.
Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.
The company is showcasing many of the tools, insights and services it offers to marketers with a strong emphasis on entertainment and mobile video.
At one time, the Transportation Security Administration was better known for awkward pat-downs than positive social buzz. Not anymore.
Marketers using sophisticated marketing services are seeing greater returns on investment and reaping big revenues.
The global behemoth's team is combing SXSW for new tech and top talent that could transform the marketing world.