Christopher Heine

Christopher Heine

Christopher Heine is technology editor of Adweek, where he oversees coverage of today's rapidly evolving digital world. Chris and his reporting team specialize in covering data, mobile trends, social media, ad tech and emerging platforms.

How Virtual Reality and Social Media Are Helping Buzz Aldrin and NASA Educate the Masses

Tech-based messaging is breathing life into space travel.

Check Out Facebook’s SXSW Activation Highlighting Its Many Advertising-Based Services

The company is showcasing many of the tools, insights and services it offers to marketers with a strong emphasis on entertainment and mobile video.

How a Mix of Confiscated Weapons Porn and Humor Has Made the TSA an Instagram Marketing Superstar

At one time, the Transportation Security Administration was better known for awkward pat-downs than positive social buzz. Not anymore.

Princess Cruises Is Using Sensor-Based Technology to Personalize Your Experience Onboard

The groundbreaking tech hopes to enhance the customer's journey.

How Embracing Cloud-Based Technology Is Paying Off for Advertisers

Marketers using sophisticated marketing services are seeing greater returns on investment and reaping big revenues.

Facebook Will Push Mobile Video Ads With Its Biggest Business-to-Business Campaign Ever

It's a multichannel effort targeting media agencies.

Without Uber or Lyft at SXSW, Fasten Says Austin-Based Users Have Jumped 250%

It's the official rideshare company of SXSW.

Samsung Is Eyeing a Future Where TV Ads Have Facebook-Like Targeting Capabilities

The global behemoth's team is combing SXSW for new tech and top talent that could transform the marketing world.

Why This Startup Is Showcasing a 2,000-Year-Old Technology at SXSW

Paper is making a comeback.

As SXSW Evolves, Marketers Still Have Faith in the Industry’s Rite of Spring

'Some people like to say that [South by Southwest] is better than Cannes.'