A video highlighting the accomplishments of Hidden Figures' heroine helped raise money for STEM education.
Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.
Honda's Super Bowl spot features the real high school yearbook photos of celebs including Tina Fey, Steve Carell, Amy Adams and Viola Davis.
With help from spokesman Jon Hamm, H&R Block is promoting its partnership with IBM Watson in its first Super Bowl ad since 2009.
The NFL's official pizza sponsor launches its "pizza family" branding with this ad to air before the Big Game.