Two coffee brands are fighting over George Clooney. Then again, who wouldn't? Nespresso, which has employed Clooney as its pitchman in international markets since 2006 and launched a U.S. ad featuring Clooney and Danny DeVito in November, is suing coffee company Israeli Espresso Club over ads employing a Clooney lookalike.
Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.
The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts are laced with chlorine and pesticides, respectively, landed the Greek yogurt giant in court this month.