Christine Birkner

Christine Birkner

Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.

Doritos Ketchup Roses: The Tart, Crunchy Way to Say ‘I Love You’ This Valentine’s Day

Forget candy and flowers. Canadian Doritos fans have a much quirkier way to show their love—with a bouquet of ketchup-flavored Doritos roses.  The bouquets, the brainchild of BBDO Toronto, are geared toward women as a Valentine's Day gift for men. Delivery was available in Toronto, Montreal and Vancouver, but customers outside the delivery zone can visit DoritosKetchupRoses.ca and "get crafty for love" by following instructions to make their own non-edible versions of the bouquet. (Ketchup Doritos are not available stateside, so U.S.-based Doritos lovers will have to make do with more banal nacho cheese, cool ranch or spicy sweet chili varieties.) 

Kiehl’s Debuts The Derek Zoolander Center for People Who Don’t Age Good

"What is this? A center for ants?" No, it's a new brand activation from Kiehl's. The Derek Zoolander Center for People Who Don't Age Good, opening in New York's West Village today, is the latest in a slew of promotional efforts for Zoolander 2, which hits theaters on Thursday.

Fitbit Users Are Sassy (and Sweaty) in the Brand’s First Super Bowl Spot

Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for the Fitbit Blaze, its fitness-focused smartwatch.

Janelle Monáe Will Kick Off Pepsi’s Halftime Show With This Dance Through the Decades

Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe.

A Cash-Encrusted Football Crashes Through Everyday Life in Esurance’s Super Bowl Ad

Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game-day ad. Starting today, people can retweet messages from the company's Twitter handle tagged #EsuranceSweepstakes for a chance to win up to $1 million. Sixteen winners will be announced during and after the game.

This Dutch Copywriter Is Helping Adventurous Creatives Land the Coolest Temp Jobs Ever

For two years, Dutch copywriter Mark van der Heijden went on great-white shark dives in South Africa and camped out on ice sheets in Antarctica, trading his creative work at 32 companies in 27 countries for a chance to travel the globe as "the Backpacker Inter

Teleflora Will Be Your Love-Note Coach This Valentine’s Day

Suffering from writer's block on your Valentine's Day card this year? Teleflora is here to help you master the lost art of letter writing. From now through Feb. 12, the flower delivery brand is offering the Love Note Concierge, a service through which call center representatives will help you craft the perfect sentiment to attach to your bouquet, free of charge. 

Can McDonald’s Keep Its Mojo After the All-Day-Breakfast Hype Fades?

Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last?

Oprah’s Weight Watchers Tweet Helped Its Stock Price Surge 23% in a Day

Oprah's loss is Weight Watchers' gain. When the media maven and partial owner of the weight-loss company tweeted about her recent 26-pound weight loss while participating in the program (and eating bread, no less), investors ate it up, resulting in a 23 percent spike in the company's stock in one day.

4 Influencers Break Away From a Dystopian Future in Adidas’ Edgy New Campaign

Adidas invites sneaker fans to build their own futures by breaking away from a dystopian world in an edgy new campaign for Adidas Originals.