Christine Birkner

Christine Birkner

Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.

Gary Vaynerchuk Talks Super Bowl Ads, Marijuana Marketing and VR at SXSW

VaynerMedia CEO's advice for young entrepreneurs covered ad industry trends and disruptive technology.

These Climbers Are Documenting Their Second Attempt at Conquering Everest on Snapchat

Adrian Ballinger and Cory Richards are climbing Everest once again thanks to backing by Eddie Bauer and Strava.

The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola’s New ‘Taste the Feeling’ Spots

Coca-Cola's new "Taste the Feeling" spots have universal stories for a global audience.

Aisha Tyler Talks About Her Favorite Movie Lines in Autograph Hotels’ New Video Series

The Autograph Collection teamed up with actors and directors on a video series that celebrates screenwriting.

Cadillac’s Lovely Oscars Ad Offers Message of Unity for a ‘Nation Divided’

Cadillac's new ad offers a message of hope amid the anger and aggression of today’s contentious political climate.

Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton’s ‘Jolene’

Cracker Barrel brought country legend Dolly Parton and Pentatonix together as part of its music and entertainment program.

Meditation Apps Are Becoming a Source of Zen in an Overstressed World

As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen.

StubHub Is Doubling Down on Experiential Activations at Live Events

StubHub's experiential campaign, StubHub Live, has featured activations at the Super Bowl, BroadwayCon and soon, South by Southwest.

In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has ‘Lost Its Courage’

Insurance ads typically focus on avoiding risk, but Hiscox's new campaign celebrates the power of embracing it.

Geena Davis Institute and Ford Teamed Up for This Inspiring Video Series Promoting Gender Equality

The #ShesGotDrive series stars YouTube creators who overcame early struggles to become successful entrepreneurs.