Christine Birkner

Christine Birkner

Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.

How Delta’s Focus on Customer Experience Created a Powerhouse Brand

Atlanta-based Delta is thriving thanks to its stellar reputation with customers—and the fact that it takes care of its employees.

As Soda Consumption Declines, Here’s How Coca-Cola Is Reshaping Itself

Coca-Cola is plotting its future by growing other beverage categories and streamlining its global marketing.

Home Depot Stakes Its Claim on Construction Pros and Average Joes

Home Depot appeals to both construction pros and average consumers to stay atop the home improvement category.

NCAA Mascots Raid the Refrigerator in LG’s New Campaign

The spots highlight LG's appliances, with a little help from some familiar furry friends.

Casper, the Standard Hotel and Tesla Turned This Retro Motel Into a Crash Pad at SXSW

Activation features hotel and nap rooms, milk and cookies

Gawker Founder Nick Denton Has a Sobering Take About Money’s Influence on the Media

Nick Denton and Jeff Goodby talked about money's impact on the media in a post-Gawker world at SXSW.

Joe Biden Calls for the Tech Community to Join Cancer Fight at SXSW

Joe Biden asked the tech community to help with his cancer research efforts at SXSW.

Experience Einstein Through Augmented Reality at National Geographic’s SXSW Activation

The 'Genius' series premieres in April.

GE, New York Times and Chanel Execs Discuss How They Market Their Most Powerful Messages at SXSW

GE, Chanel and New York Times marketers discussed the merits of Facebook, print and branded content at SXSW.

Budweiser Is Exploring How to Brew Beer on Mars

Budweiser announced that a microgravity beer is in the works at SXSW.