Atlanta-based Delta is thriving thanks to its stellar reputation with customers—and the fact that it takes care of its employees.
Christine Birkner is a staff writer covering brands, agencies and trends for Adweek. She has a bachelor's of journalism from the University of Missouri and has been covering the corporate world as a writer and editor for more than a decade.
Coca-Cola is plotting its future by growing other beverage categories and streamlining its global marketing.
Home Depot appeals to both construction pros and average consumers to stay atop the home improvement category.
Nick Denton and Jeff Goodby talked about money's impact on the media in a post-Gawker world at SXSW.
GE, Chanel and New York Times marketers discussed the merits of Facebook, print and branded content at SXSW.