Angela Natividad

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

An Ad Agency Designed This Crazy Cool Flagship Store in Austin for Yeti Coolers

Part shrine, part backwater bait shop

If Sexting Came With Terms of Service, Would Teens Think Twice?

Don't forget to read the fine print.

W+K Explains What Unites Its Powerful Nike Women Ads Running in Russia, Turkey and the Middle East

Inside the local-global strategy.

To Educate Girls, Needs Your Help Making the Longest Video in the World

Help count 130 million uneducated girls.

Netflix Made Instructions for How to Use Its Shows’ Stars as Personal Trainers

Geek out in a whole new way.

Mercedes-Benz’s Most Ambitious Marketing Project Yet Is All About What It Means to Grow Up

A$AP Rocky appears for vignettes about a complicated new leisure class.

W+K’s New Music Video for Portugal The Man Is an Interactive Toolkit for the Resistance

Easter eggs point to political resources.

This Data-Tracking ‘Smart Condom’ Is the Weirdest Sex Wearable Yet

Measure thrusts, STDs and whether you're as good as your friends.

Petra Collins Drenches Gucci’s New Eyewear Ad in Colorful Fever Dreams of Her Childhood

Complete with haunting magical realism.

Peeps-Flavored Oreos Are Here, and They’re Turning People’s Poo Pink

A different kind of easter egg.