GSN is introducing more interactive content this year, to encourage viewers to play along.
The company unveiled its data-centric Audience Symphony platform, which will be available for the upfront and scatter markets.
The company is looking to "protect the advertising model" heading into the upfronts for all six of its networks, all of which had ratings growth in 2016.
Presentations at the company's theme parks spotlight the value of storytelling and measurement data.
CNN Experience lets buyers at 10 agencies get hands-on with the brand, including installations manned by Turner account executives that touch on all facets of CNN’s business.