For This Year’s Upfront, Game Show Network Wants Its Viewers to Become Contestants Themselves

GSN is introducing more interactive content this year, to encourage viewers to play along.

Celebrity Marionettes and Comedian Gabriel Iglesias Will Take Center Stage at Fuse Media’s Upfront

The network is up 55% year over year in its target millennial demo.

At Its Upfront Event, Nickelodeon Touts Global Branding Opportunities Outside of TV

The network showcased opportunities outside of its linear and digital platforms.

NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees

The company unveiled its data-centric Audience Symphony platform, which will be available for the upfront and scatter markets.

Now That It’s Done Selling Its Shows to Netflix, Scripps Is Focusing on the Power of Live Viewing

The company is looking to "protect the advertising model" heading into the upfronts for all six of its networks, all of which had ratings growth in 2016.

Disney-ABC’s New Ad Sales Chief Is Pushing for New Partnerships at Kids Upfronts

Presentations at the company's theme parks spotlight the value of storytelling and measurement data.

Turner Kicks Off CNN Upfront Talks by Bringing Its Pop-Up Roadshow Directly to Agencies’ Offices

CNN Experience lets buyers at 10 agencies get hands-on with the brand, including installations manned by Turner account executives that touch on all facets of CNN’s business.

Fox Networks Group Closes In on a New Ad Sales Chief

The position should be filled within the next few weeks.

Viacom Is Swapping Its Elaborate Upfront Spectacles for Intimate Dinners With Its CEO

The company, which threw five upfront events last year, will shift to intimate gatherings with agencies beginning in March.