Traditional shops are fighting back by launching their own practices.
Agency network Project Worldwide launched the ambitious charitable giving program and will match employees' donations of up to $5,000 per year.
Independent creative agency Barkley purchased XperienceLab to expand its offerings for existing clients.
Resource/Ammirati, Edelman and Huge break down Snapchat's strengths and weaknesses, and what Instagram Stories means for the platform.
The young shop has already begun competing against conventional creative agencies in larger pitches.
Havas Chicago's 'jobstacle course' is intended to teach the rest of the agency about what a black person might experience in the workplace while also starting a conversation about the lack of diversity in the industry.