Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars

Traditional shops are fighting back by launching their own practices.

Why One Agency Network Is Pledging to Donate Up to $1 Million Each Year to Nonprofits

Agency network Project Worldwide launched the ambitious charitable giving program and will match employees' donations of up to $5,000 per year.

This Ad Agency Bucked Industry Trends and Acquired a Consultancy

Independent creative agency Barkley purchased XperienceLab to expand its offerings for existing clients.

DDB Changes Its Name for the Day to DDB&R in Honor of Its First Female Copywriter

A salute to Phyllis Robinson.

Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform

Resource/Ammirati, Edelman and Huge break down Snapchat's strengths and weaknesses, and what Instagram Stories means for the platform.

UEG Hires Creative and Strategy Leads, Moves Further Into ‘Traditional’ Agency Turf

The young shop has already begun competing against conventional creative agencies in larger pitches.

This Short Film From TBWA Explores What It’s Like Being Black in Advertising

TBWA employees, industry veterans and Airbnb's Jonathan Mildenhall weigh in.

This Agency Created an Obstacle Course to Show People What It’s Like to Be ‘Black at Work’

Havas Chicago's 'jobstacle course' is intended to teach the rest of the agency about what a black person might experience in the workplace while also starting a conversation about the lack of diversity in the industry.

Ogilvy Restructures Its U.S. Team With 9 New Group Leaders

Ogilvy USA begins plans to restructure with 9 new executive appointments.

Y&R Launches Practice to Help Technology and Business Brands Grow and Adapt

Y&R Technology and Business follows the launch of Y&R Healthcare last fall.