It's a multichannel effort targeting media agencies.
GE, Chanel and New York Times marketers discussed the merits of Facebook, print and branded content at SXSW.
VaynerMedia CEO's advice for young entrepreneurs covered ad industry trends and disruptive technology.
The global behemoth's team is combing SXSW for new tech and top talent that could transform the marketing world.
Adrian Ballinger and Cory Richards are climbing Everest once again thanks to backing by Eddie Bauer and Strava.