Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots

A neuroscience study commissioned by Pandora found that people remember ads longer when they're listening to music.

Listen Closely to the Sound as You Pan Around Honda’s Innovative New 360 Video on Facebook

Cool use of spatial audio by RPA.

This Chevrolet Ad Offers a Glimpse of the Remarkable High-Tech Future of Real-Time CG

Epic Games, Chevy and The Mill present "The Human Race."

Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform

Resource/Ammirati, Edelman and Huge break down Snapchat's strengths and weaknesses, and what Instagram Stories means for the platform.

Coca-Cola Wants to Use AI Bots to Create Its Ads

Coca-Cola's global senior digital director Mariano Bosaz believes bots can replace parts of the creative process.

Pokemon Go Has Now Driven 500 Million Visits to Sponsored Locations

The game has been downloaded 650 million times.

Google Aims to Equip Tens of Millions of Phones With Virtual Reality Software

It's also distributed 10 million Cardboard headsets.

Meet Hologram Barbie, Every Girl’s First Personal Assistant

The holographic playmate we've all been waiting for.

The Young Pope’s Pope Bot Is Trolling People With Bible Verses, Helped by IBM’s Watson

Meet Canal+'s papal artificial intelligence.

This Lego Booth Scans Your Face and Makes a Custom Kit So You Can Build Yourself Out of Legos

Personalization comes to the little toy bricks.