John Bernbach, whose father Bill was the B in DDB, brings more than 45 years of ad industry experience to the new role.
As part of AOL’s ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort.
The music-streaming service is partnering with A Million Ads to experiment with dynamic ads across its many platforms.
President Greg Raifman is among those leaving just months after the company let go of 125 employees.
On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too.