The IPG shop takes over marketing for Phillips 66, 76 and Conoco, which had been with Venables Bell & Partners.
The company looks to lead a growing industry based on 'genomics,' which uses individual DNA profiles to create personalized products and experiences.
The brand had been with another Omnicom shop, Merkley+Partners, which will remain its digital agency of record.
Byron Allen's film distribution company is in expansion mode. It plans to release 17 films this year.
The Tata-sponsored event looks to refresh its messaging for an event that includes 50,000 runners and 10,000 volunteers each year.