Data, Cloud and Omnichannel Marketing Dominate Discussion at Adweek’s Executive Lab

Nielsen Marketing Cloud, Publicis and Havas Media share viewpoints

Data, the cloud and omnichannel marketing took center stage at Adweek’s March 7 Executive Lab event at the Scandinavian House in New York. Sponsor and co-host Nielsen Marketing Cloud, led by executive vp Mark Zagorski, discussed how data—much of it available through the growth of cloud-based services—can help marketers and media vendors better serve and reach their audiences. And a panel featuring executives from Johnson & Johnson, UM and Havas Media walked the 150 attendees through the finer points of omnichannel marketing. Following a presentation from Forrester Research analyst Jim Nail about the application of programmatic advertising in the TV marketplace, the morning wrapped up with a keynote speech from Rishad Tobaccowala, Publicis Groupe’s strategy and growth officer. Here, Zagorski, Havas Media’s North American president Shane Ankeney and Tobaccowala share their viewpoints on data, omnichannel and the cloud.