Carmichael Lynch’s New CEO Promises to Further a Culture of ‘Collaboration and Integration’

Marcus Fischer previously spent 4 years as president

Fischer becomes CEO as predecessor Mike Lescarbeau moves into the executive chairman role.
Carmichael Lynch

Carmichael Lynch has promoted Marcus Fischer to the role of chief executive officer, effective immediately. He will be the fourth CEO in the Minneapolis-based IPG agency’s 55-year history.

Fischer previously spent four years in the role of president under chief executive Mike Lescarbeau, who will now become executive chairman.

“Marcus has been pivotal in building the momentum and success of Carmichael Lynch in recent years,” said Lescarbeau in a statement, adding, “Marcus has built a leadership team that is committed to collaboration and interdependence across disciplines to build a unique and unrivaled offering of advertising and PR under one roof, and I’m excited for the future of the agency under his leadership.”

The new CEO first worked in accounts at Carmichael Lynch from 2003 to 2008, later leaving to run fellow Minneapolis-area agency Space150 before returning to C-L in late 2012 as chief strategy officer.

His promotion marks the latest in a series of leadership changes for the creative agency and its aforementioned public relations unit, Carmichael Lynch Relate (formerly known as Spong). Last August, the organization named chief creative officer Marty Senn and Spong president Julie Batliner as its fourth and fifth managing partners. Two months later, Spong rebranded itself as Carmichael Lynch Relate in an effort to convey “the increasingly collaborative relationship” between the two agencies.

The Fischer release notes that Carmichael Lynch has gone through four years of “consecutive, double-digit revenue growth” since he rejoined the agency and boasts of a 10 percent turnover rate that is far below the industry’s purported average. Over the past two years, the agency won reviews for Truvia and U.S. Bank’s creative/strategy business and Arla Foods on the PR side.

“I’m honored to lead Carmichael Lynch and continue the energy we’ve built over the last few years,” said Fischer in a statement. “I am thankful for the team that has made this agency what it is today—a people-centric organization focused on business, culture and great creative work. We’ve made collaboration and integration pivotal to our offering. This unique approach is how brands can transcend the rational and become emotionally meaningful and become part of, and shape, culture.”